Soul Focus Wellbeing Ltd
We commit to uphold the Armed 

Community. We recognise the contribution that Service personnel, 

both regular and reservist, veterans and military 

families make to our organisation, our community and to the country. 

Signed on behalf of: 

Soul Focus Wellbeing Ltd
 

Signed:   Leanne Cobham

Name: Leanne Cobham 
                                      Position: Company Director                               
                                                                    Date:    06/05/2026                                                                          

 The Armed Forces Covenant

An Enduring Covenant Between

The People of the United Kingdom

His Majesty’s Government

and 

All those who serve or have served in the Armed Forces of the Crown

And their Families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most, such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.


Section 1: Principles of The Armed Forces Covenant

We, Soul Focus Wellbeing Ltd, will endeavour to uphold the key principles of the Armed Forces Covenant:

 - Members of the Armed Forces Community should not face disadvantages arising from their service in the provision of public and commercial services.

 - In some circumstances special provision may be justified, especially for those who have given the most, such as the injured or bereaved.

Section 2: Demonstrating our Commitment
2.1         We recognise the contribution that Service personnel, reservists, veterans, the cadet movement and military families make to our organisation, our community and to the country. We will seek to uphold the principles of the Armed Forces Covenant by:
Communications, engagement and outreach: 

Promote the Armed Forces Covenant, and our support for the Armed Forces Community to customers/service users and the wider public.

Run, facilitate or promote support networks for veterans and other members of the Armed Forces Community.

Develop relationships and work collaboratively with other organisations supporting the Covenant and the Armed Forces Community in your locality/region.

Commercial: 

Offer and/or promote commercial discounts for members of the Armed Forces Community via the Defence Discount Service.

Ensure the Armed Forces Community has fair access to our services and is not put at a disadvantage by their service

Civic responsibilities:

Take part in remembrance and other ceremonial activities.

2.2         We will publicise these commitments on our website, setting out how we will seek to honour them and inviting feedback from the Armed Forces Community and our customers on how we are doing.